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Top 5 Reasons
1. The podcast space is growing quickly. Thanks to new technologies such as smartphones, bluetooth-enabled cars, and faster streaming speeds - podcasts are becoming ubiquitous and mainstream. One in five Americans (57+ million) now listen to podcasts each and every month.
2. You get long-term marketing exposure with podcast ads. Podcast ads are typically read by the host and baked into the audio file. This means your ad will be permanently recorded and played for years to come.
3. Podcasts in general tend to be highly engaging mediums for delivering messages. Unlike ads on web pages and television, people enjoy listening to ads on podcasts. Podcast advertisements are 5x as effective as web ads. Most ads are live read by the host making it a more intimate and personal experience. And since they put their trust in the hosts of their favorite podcasts, they’re much more receptive to the brands and products they promote.
4. Podcasts cover a diversity of topics and content that you'll be sure to find one that aligns well with your brand. Listeners are highly educated and most make $75,000 per year. An affluent, educated, and intelligent audience is a great audience to find new customers.
5. Brands are having great success with podcast advertising and can track each campaign's performance with coupon codes and unique URL's.