Many of you may not know that I started my career as an educator. Primary school - 2nd & 6th grade and outdoor environmental – 4th thru 10th grade, six years in a field, that truly feels like a lifetime ago. When I kicked off my career in media, I knew that I didn’t want to leave the students behind, so I designed an internship program that would give communications and marketing students, from any background the opportunity to “test drive” the profession they were studying.

So back to the question, “Can you pay for something to go viral?” I’m still sticking to, NO!