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Don't Make It Right, Get It Right: The Power of Exceptional Customer Service

September 18, 2023


The phrase "Don't make it right, get it right" holds significant importance. This mantra transcends mere words and encapsulates the essence of exceptional customer service. We will look into the critical aspects of delivering top-notch customer service and how small businesses and startups can effectively adopt an agile approach.


For small businesses and startups, agility is a defining trait that can be effectively leveraged to "get it right" from the very beginning. Unlike their larger counterparts, smaller entities possess the nimbleness needed to swiftly adapt to evolving customer demands and changing market dynamics. This inherent agility can become a potent asset when it comes to customer service.


Empathy stands as one of the fundamental pillars of "getting it right" in customer service. Understanding and empathizing with the unique needs and concerns of customers is paramount. Small businesses, in particular, are well-suited to creating a culture of empathy. They can actively listen to their customers, demonstrate genuine concern for their issues, and craft personalized solutions. This approach fosters strong customer connections, often resulting in unwavering loyalty.


Timeliness is another crucial element that small businesses and startups can excel in. Responding promptly to customer inquiries and resolving issues quickly not only respects customers' time but also showcases the agility inherent in smaller operations. Swift issue resolution can set small businesses apart from their larger, more bureaucratic competitors.


Consistency is key to exceptional service, and small businesses can maintain a consistent, high standard of service across all customer touchpoints. Regardless of whether customers interact with the business online, over the phone, or in person, they should consistently experience exceptional service. This level of consistency cultivates trust and reinforces the brand's reliability.


Small businesses also have the capacity to "go the extra mile" more readily than their larger counterparts. Their size and flexibility enable them to provide unexpected perks and personalized solutions that larger corporations might struggle to deliver. This personalized touch can create memorable customer experiences that lead to positive word-of-mouth and new business opportunities.


Embracing continuous improvement is another area where small businesses thrive. Actively seeking customer feedback and implementing changes promptly not only aids in "getting it right" but also helps small businesses stay ahead of evolving customer expectations.


Investing in employee training and development programs is yet another way small businesses can ensure their teams are well-equipped to provide exceptional service. Such investments enhance the overall customer experience and empower employees to make decisions that align with the company's customer-centric philosophy.


Small businesses and startups enjoy a distinct edge in starting off on the right foot. Their inherent adaptability, combined with an unwavering dedication to a customer-centric approach, paves the way for their success in the fiercely competitive business ecosystem. As you start on your entrepreneurial journey, it's crucial to grasp that excellence isn't solely about rectifying errors; it's about commencing on the path to perfection from the very outset and leveraging the inherent strengths that come with running smaller operations.


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Source: The Ultimate Customer Experience by Scott McKain

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