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  • Writer's pictureLCG Brands Consulting

Taylor, Beyoncé, and Barbie's Unconventional Entrepreneurial Lessons

September 8, 2023


When it comes to the wild world of entrepreneurship and innovation, there are a few unexpected A-listers giving us more than just chart-topping hits and iconic plastic dolls. Taylor Swift, Beyoncé, and Barbie aren't just names; they're your new business mentors, and they've got some quirky, yet valuable, lessons for you.


Lesson 1: Swift Sales with Taylor


First up, we've got Taylor Swift, the queen of understanding her fan base. According to The Wall Street Journal’s, "Taylor Swift's Taylornomics," Taylor knows her predominantly female fans like the back of her hand (or guitar). She doesn't just sing; she connects. Taylor's secret? Crafting music and marketing that's tailor-made (pun absolutely intended) for her audience. Entrepreneurs, take note: if you want your business to sing, you better learn to harmonize with your target market.


Lesson 2: Beyoncé's Shape-Shifting Strategy


Beyoncé, the master of reinvention, proves that you can't be the same lemonade stand forever. As highlighted in The New York Times' article, "Beyoncé's Renaissance: Silver, Etsy, and Small Business," Queen Bey knows how to evolve. Whether it's rocking silver, running a small business on Etsy, or simply changing her iconic look, she keeps things fresh. Entrepreneurs, take a page from her playbook: embrace change, and don't be afraid to flaunt your different flavors.


Lesson 3: Barbie: More Than Just a Doll


Then there's Barbie, the timeless doll that's done more than just hang out in dream houses. According to The New York Times' "Barbie Movie Gives Mattel a Windfall," she's not just plastic fantastic; she's a master of diversification. Barbie's journey into the movies and beyond is a lesson in expanding your horizons. Entrepreneurs, take a cue: don't just stick to one aisle; explore new aisles in the supermarket of life!


The Surprising Common Ground: Building Bigger Communities


Now, what do these three all-stars have in common? Besides being famous, they're all community builders. Taylor Swift's concerts, as Northeastern University's news article, "Taylor Swift's Economy Impact," tells us, boost local economies. Beyoncé fosters a sense of belonging in her BeyHive, and Barbie brings generations together. So, what's the punchline here? Building a strong community around your brand isn't just about getting likes and follows; it's about creating a fan base so loyal they'd wear your logo on a t-shirt.


In the celebrity-sprinkled world of entrepreneurship, Taylor, Beyoncé, and Barbie offer lessons that are far from your standard business textbook fare. Taylor teaches us to be in tune with our audience, Beyoncé shows us that change can be as stylish as it is necessary, and Barbie demonstrates that diversification isn't just for the big kids.


But the punchline, the big finale, if you will, is that all three know how to throw one heck of a party by building stronger communities around their brands. So, dear entrepreneurs, take a bow, grab some glitter, and let these three icons guide you on the path to creative, sustainable, and audience-loving success. After all, if Barbie can become a movie star, and Taylor can influence local economies, there's no limit to what you can do in your business endeavors!


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