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  • Writer's pictureJodi-Tatiana Charles

When Personal Branding Hits a Snag: It's Not the Communication Team's Fault

September 27, 2023

YOUR PERSONAL BRAND is a reflection of who you are and what you stand for. It encompasses your values, your expertise, and your reputation in your field. When you have issues with your brand, that is not the problem of the communication team. While the communication team plays a crucial role in shaping and promoting your brand, the core of it lies within your actions and choices.

One common misconception is that personal branding is solely the responsibility of the marketing and communication department. However, personal branding is a collaborative effort that involves your behavior, ethics, and the value you bring to your audience. The communication team can help amplify your message and ensure consistency, but they cannot change the fundamental aspects of your brand.

Your brand is, in essence, your promise to your audience. It is the assurance that when they interact with you or consume your content, they will receive a certain level of quality, expertise, and authenticity. If there are issues with your brand, it often means there are underlying issues with your actions or the way you present yourself.

For instance, if your personal brand is built on trust and reliability, but you frequently miss deadlines or make promises you can't keep, your audience will start to question your authenticity. This is not a problem that can be solved by a snappy marketing campaign; it requires a change in behavior and a commitment to upholding the values you want your brand to represent.

Building a brand is not a static concept. It evolves over time as you grow, learn, and adapt to new challenges. It's essential to regularly assess your personal brand and make necessary adjustments. This process should involve introspection, feedback from peers and mentors, and a willingness to acknowledge and address any issues that arise.

Your brand extends beyond the professional realm; it also encompasses your personal life. If you claim to be environmentally conscious but are frequently seen engaging in environmentally harmful practices, your personal brand takes a hit. Once again, this is not a problem that can be fixed by clever marketing strategies; it requires a genuine commitment to aligning your actions with your values.

To emphasize once more, it's critical to understand that when facing challenges related to your personal brand, the burden doesn't solely lie on the shoulders of the communication team. Your personal brand mirrors your values, actions, and decisions.

While the communication team can assist in boosting your brand's visibility and coherence, the foundation of your brand is firmly established in your conduct and the value you deliver to your audience. To effectively tackle brand-related issues, it's imperative to be open to adjustments and ensure that your actions align with the desired brand image you aim to project.


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