Keep everyone engaged and informed with an interactive workshop.

Marketing is the vehicle that drives your brand's story. We bring your story to life. Together, we help you and your team reach your growth potential.

Workshops

My three-step process ensures you reach your desired outcomes from your training. 

Pre-work: Ensuring everyone is primed to learn and participate.

An interactive workshop: Allowing participants to actively engage as they learn.

Post-event exercises: Empowering attendees to reinforce and apply what they've learned. 

The last step encourages accountability for all participants. You’re investing in me, and your organization, so I want to make sure you reach your desired outcome. 

My workshops are ideal for: Entrepreneurs, Startups, SMB/SME, Executive Leadership Programs and Colleges & Universities.

A Personal Brand Workshop to Jump Start Your Career

 

Exceptional skills in a specific area of expertise can only take your career so far. Highly skilled individuals do not realize how important it is to have a plan for their personal brand. Without a well thought out strategic plan the link between your personal brand and your career goals becomes stagnant. In this workshop you will learn how to articulate your differentiators, set career goals, and develop a personal branding plan for success. 

Key Takeaways

  • How to identify and articulate your personal differentiators

  • Ways to communicate your value so others will listen

  • Self-awareness, composure, and your stumbling blocks

  • Steps for building a career narrative that strengthens, redefines, and establishes your professional brand

  • Creating an action plan for achieving your goals 

Are You Dating the Right Customer?

Whether you work for a large enterprise or your own small business, your ability to grow revenue depends on how well you know and understand your ideal target customers. Because whoever understands the customer best, wins! If you don’t know, or if you can’t tell me quickly and clearly, then your product is probably in trouble. You should be able to know them, understand them, and reference them in all of your product development and customer communications activities. That is how you grow revenue and win in today’s overcrowded marketplace. And, to do this, you need a persona to act as your guide.

 Key Takeaways

  • Learn how to build, critique, and apply the persona exercise to your own business

  • Expand your marketing experience as you build and hone your personal skills online and, on your schedule.

  • Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes

  • Discover how to collaborate with your colleagues as your build and apply your own personas

Don’t Just Make an Appearance. Leave an Impression.

When you stand before a media representative, you are not just making an appearance, you are making an impression. Nailing even one media engagement can open countless doors of opportunity. Strengthening your reputation and personal brand, permeating your presence through your industry, and putting your business on the map are just a handful of the benefits of a great “on-camera” impression.

Key Takeaways

  • Control the interview and deflect negative questions

  • Hone your body language, eye contact, vocal control and presence

  • Grasp important media and presentation fundamentals

  • Learn how media works at every level

  • Streamline your messaging, presence, and delivery

  • Convey your message clearly and confidently

Jodi is a true life force! She is extremely focused about her objectives and also about what she can offer. Don't go to Jodi if you want an easy time - she will challenge you and push you hard! But her goal is very clear - to get you to look at the things that need to be addressed and come up with answers and insights that will power you forward. I highly recommend some time with Jodi if you want a breath of fresh air in your life!

 

Julia Levy

Interim Director International COVID-19 Data Research Alliance and Workbench at Health Data Research UK (HDR-UK)

Testimonial

Contact Info

LCG Brands

23 Pleasant Street Suite 8

Marblehead MA 01945

Phone: 888 - 361 - 4601

www.lcgbrands.com

© 2020 LCG Brands Consulting LLC

All Rights Reserved.