Keep everyone engaged and informed with an interactive workshop.
Marketing is the vehicle that drives your brand's story. We bring your story to life. Together, we help you and your team reach your growth potential.
My three-step process ensures you reach your desired outcomes from your training.
Pre-work: Ensuring everyone is primed to learn and participate.
An interactive workshop: Allowing participants to actively engage as they learn.
Post-event exercises: Empowering attendees to reinforce and apply what they've learned.
The last step encourages accountability for all participants. You’re investing in me, and your organization, so I want to make sure you reach your desired outcome.
My workshops are ideal for: Entrepreneurs, Startups, SMB/SME, Executive Leadership Programs and Colleges & Universities.
A Personal Brand Workshop to Jump Start Your Career
Exceptional skills in a specific area of expertise can only take your career so far. Highly skilled individuals do not realize how important it is to have a plan for their personal brand. Without a well thought out strategic plan the link between your personal brand and your career goals becomes stagnant. In this workshop you will learn how to articulate your differentiators, set career goals, and develop a personal branding plan for success.
How to identify and articulate your personal differentiators
Ways to communicate your value so others will listen
Self-awareness, composure, and your stumbling blocks
Steps for building a career narrative that strengthens, redefines, and establishes your professional brand
Creating an action plan for achieving your goals
Target the Right Customer to Connect & Convert!
Get clear on the right customer for your offer so you can attract qualified buyers
Organizations don't have the time or resources to be able to reach everyone with a product message. Identifying a target market allows you to focus your marketing efforts in the most powerful and cost-effective way possible.
To inspire a customer to support your business and buy from you, you need to understand them. During this interactive workshop, you’ll learn how to get clear on the right customer for your offer so you can focus your marketing on attracting those people and ignoring everybody else. It's time to get PERSONAL!
Determine what you need to know about your intended customer
Discover your messaging "ANCHOR". Learn our unique formula to get craft your Niche statement with clarity and confidence. This will be your anchor from which all your future marketing & copy should align.
Know which online channels to use for marketing
Know how to measure the effectiveness of your marketing
Don’t Just Make an Appearance. Leave an Impression.
When you stand before a media representative, you are not just making an appearance, you are making an impression.
Achieving even one media engagement can open countless doors of opportunity. Strengthening your reputation and personal brand, permeating your presence through your industry, and putting your business on the map are just a handful of the benefits of earning media a.
Control the interview and deflect negative questions
Hone your body language, eye contact, vocal control and presence
Grasp important media and presentation fundamentals
Learn how media works at every level
Streamline your messaging, presence, and delivery
Convey your message clearly and confidently
Jodi is a true life force! She is extremely focused about her objectives and also about what she can offer. Don't go to Jodi if you want an easy time - she will challenge you and push you hard! But her goal is very clear - to get you to look at the things that need to be addressed and come up with answers and insights that will power you forward. I highly recommend some time with Jodi if you want a breath of fresh air in your life!
Interim Director International COVID-19 Data Research Alliance and Workbench at Health Data Research UK (HDR-UK)