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Surviving the price squeeze means small and mid-size businesses must find ways to turn pressure into opportunity.
Small and mid-size businesses across the country are feeling the price squeeze as costs for goods, services, and supplies climb at the fastest pace in years. From rising tariffs to supplier price hikes, the pressure is relentless. But with the right strategies, these challenges can become opportunities. Discover how business owners can adapt, protect margins, and strengthen their role as vital anchors in their communities.
Jodi-Tatiana Charles
6 days ago3 min read


Vatican to Viral Feed, What Pope Leo’s Gen Z Pilgrimage Can Teach Every Business
Pope Leo XIV turned the Vatican into the hottest ticket in Rome, drawing over a million Gen Z pilgrims and millions more online. His “Jubilee of Youth” wasn’t just a celebration, it was a lesson in how even the oldest institutions can reinvent themselves. From influencer partnerships to moments of pure silence, his approach offers timeless lessons for any business ready to trade stale strategies for authentic connection.
Jodi-Tatiana Charles
Aug 63 min read


When Viral Chaos Meets Brand Clarity
When a Coldplay kiss-cam moment exposed two Astronomer executives in a viral scandal, the company faced a global PR crisis. But instead of retreating, Astronomer leaned in, swift resignations, transparent leadership changes, and a clever ad starring Gwyneth Paltrow helped shift the narrative. This is a case study in turning public spectacle into brand resilience through speed, authenticity, and bold creative strategy.
Jodi-Tatiana Charles
Jul 283 min read


Leading with Integrity That Lasts
Leadership is not about titles or control, it’s about the impact you leave behind. When ego drives your decisions, your legacy may be shallow and short-lived. But when integrity leads, you inspire trust, growth, and resilience in others. True leaders don’t aim to be remembered, they aim to empower. Every choice you make shapes how others carry your influence forward. Choose wisely. Legacy isn't about being seen, it's about what continues because you were there.
Jodi-Tatiana Charles
Jul 202 min read


The Silent Killer of Sales: Talking Too Much and Listening Too Little
A recent cold call reminded me of the #1 sales killer: talking too much and listening too little. Thirty minutes of bragging, zero questions, and no pause to engage. Sales isn’t about pitching, it's about connection. If you're leading with your accolades instead of curiosity, you're missing the point. Want better results? Talk less. Listen more. You’d be surprised what you learn when you give others space to speak.
Jodi-Tatiana Charles
Jul 33 min read


Turning Everyday Moments into Engaging Content for Your Audience
Great content isn’t magic, it’s strategy. By blending creative thinking with storytelling, audience insights, strong visuals, and a clear call to action, you can turn everyday moments into impactful messages. From headlines to structure, every element works together to engage, inspire, and deliver value. Learn how to master these essentials and keep your audience coming back for more.
Jodi-Tatiana Charles
Jun 302 min read


Marketing Lessons from the Fallout Between Elon Musk and Donald Trump
When tech titan Elon Musk and President Trump publicly clashed, it wasn’t just political, it was a masterclass in branding missteps. From risky alliances to real-time reputation shifts, their fallout offers key lessons in strategic communication, audience perception, and the power (and limits) of personality-driven marketing.
Jodi-Tatiana Charles
Jun 62 min read


Why Growth-Minded Entrepreneurs Must Choose Their Circle Wisely
Success doesn’t happen in a vacuum. Strong entrepreneurs are built by strong circles, people who challenge, support, and sharpen them. If you’re the smartest one in the room, you’re in the wrong room. Growth requires grit and the right people. So ask yourself: who’s making you stronger, and who are you strengthening in return?
Jodi-Tatiana Charles
Jun 32 min read


Authentic Growth Through Micro and Mid-Tier Influencers for SMBs/SMEs
Forget celebrity endorsements, today’s growth-minded small and mid-sized companies are turning to micro and mid-tier influencers with loyal, engaged followings. By tapping into authentic voices, including internal advocates, brands can spark grassroots momentum, build trust, and drive real results. Learn how to make influence work smarter for your business.
Jodi-Tatiana Charles
May 122 min read


The Power of Visibility, Why Marketing Yourself is Not Optional
You can be the most capable person in the room, but if no one knows what you do, it won’t matter. Visibility isn’t ego; it’s essential. From quiet confidence to bold advocacy, showing up matters. Whether you’re an introvert or extrovert, your work deserves to be seen, heard, and valued. Visibility is how opportunity finds you.
Jodi-Tatiana Charles
May 92 min read


When Asking Isn’t Listening, Power Becomes Clear
You asked what I needed, then handed me what you already planned to give. Sound familiar? For emerging professionals, this disconnect is all too common. This article explores what it really means to be heard at work, how to respond when you're not, and how to lead differently when it's your turn to ask the questions.
Jodi-Tatiana Charles
Apr 222 min read


The Perils of Taking Credit for Your Team's Work and the Power of Giving It Away
Stepping into a new leadership role? It’s tempting to prove yourself by showcasing success, but taking credit for your team’s work can backfire fast. True leaders build trust by recognizing the people behind the results. Giving credit boosts morale, encourages ownership, and earns lasting respect. The spotlight is brighter when you share it.
Jodi-Tatiana Charles
Apr 162 min read


From 'Got To' to 'Get To', The Mindset Shift Every Small Business Owner Needs
Reframing “I got to” as “I get to” could be the mindset shift that reignites your passion and propels your business forward.
Jodi-Tatiana Charles
Apr 122 min read


Unpredictable Tariffs Are Putting New Pressure on Small Business Owners
Tariff changes are creating new challenges for small business owners, from rising costs to disrupted supply chains. The constant uncertainty makes planning difficult and adds stress to already demanding roles. Taking steps to adapt your operations, support your team, and care for your mental health is more important than ever. While you can’t control policy shifts, you can control how you respond, and that response can strengthen your business for the long haul.
Jodi-Tatiana Charles
Apr 102 min read


15.999 - Inhale Strength, Exhale Doubt
When doubt surrounds you and your skills are questioned, the key to staying grounded is simple: just breathe…15.999. In the periodic table, 15.999 represents oxygen, essential for life, clarity, and focus. In your career, it’s the pause that fuels resilience, the calm that turns skepticism into trust, and the breath that helps you rise stronger when they don’t believe.
Jodi-Tatiana Charles
Mar 112 min read


Why Every Entrepreneur Should Document Their Expertise for Lasting Impact
As an entrepreneur, your experiences and insights are invaluable. Instead of keeping them to yourself, consider documenting your expertise through a book, article, or e-book. Not only does this help build your credibility, but it also allows you to inspire others and leave a lasting impact. Sharing what you know can open doors, build authority, and help you connect with a wider audience. Start turning your knowledge into a resource that can benefit others and enhance your per
Jodi-Tatiana Charles
Mar 62 min read


Staying Focused When Leadership Gets Petty
Petty leadership can derail great work, but only if you let it. Stay focused, protect your brand, and let your results speak louder than the noise.
Jodi-Tatiana Charles
Feb 272 min read


The Power of Perseverance and Building a Lasting Legacy
Success isn’t just about reaching the top. It’s about perseverance, resilience, and the lasting impact you leave behind.
Jodi-Tatiana Charles
Feb 222 min read


How Playing Games Trains Your Brain to Think Outside the Box
Games train your brain to think creatively, adapt, and solve problems, key skills for business and life. Play more, think smarter!
Jodi-Tatiana Charles
Feb 153 min read


The Impact of Leadership Popularity Over Mission
When leaders prioritize their image over their team and mission, trust erodes, morale drops, and the company declines.
Jodi-Tatiana Charles
Feb 112 min read
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