Meet Jodi-Tatiana Charles

Marketing Strategist | Executive Advisor | Founder of LCG Brands Consulting

Jodi-Tatiana Charles is an award-winning marketing strategist, educator, and change management leader with more than 30 years of cross-sector experience spanning media, technology, consumer goods, energy, and mission-driven organizations. She is recognized for leading large-scale brand transformations, building high-performing teams, and delivering measurable organizational impact across startups through $1.6B institutions.

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LEADERSHIP AND ADVISORY EXPERIENCE

Jodi-Tatiana has led complex marketing and communications environments at scale. Most recently, she served as Interim Chief Marketing Officer for the New Hanover Community Endowment (The Endowment), a $1.6B philanthropic foundation, where she directed a full rebrand, strengthened communications systems, led crisis and reputation management during leadership transition, and supported enterprise-wide alignment across strategy, communications, and operations.

Her career includes serving as Press Secretary for the Commonwealth of Massachusetts Governor’s Office and leadership roles as a radio and television producer with NBC Universal, NECN, and iHeartMedia, as well as senior roles supporting growth and visibility for organizations such as MassChallenge, the Massachusetts Conference for Women, and the Greater Boston Chamber of Commerce.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Jodi-Tatiana holds a Global MBA in Strategic Marketing and Global Management from Babson College and a BA in Communications and Sociology from Suffolk University. Her executive education includes Harvard Business School, MIT Sloan, and Saint Petersburg State University. She has taught advanced marketing, communications, and leadership programs and developed applied curricula used by nonprofit leaders and professional audiences, emphasizing real-world decision-making, organizational clarity, and disciplined execution.

PUBLISHING, MEDIA, AND CREATIVE WORK

Jodi-Tatiana is the host of Minding Your Business, a podcast featuring direct conversations with small business leaders navigating operational pressure, market change, and the personal realities that shape leadership decisions.

She is also an author published through Necto Publishing, with titles including Success Without the Sugarcoat (2025), Going to the Festival (2026), and It’s Just a Rug (2017). In parallel, she maintains an active creative practice in mixed-media art and photography and is a contributor to Getty Images.

GOVERNANCE AND COMMUNITY LEADERSHIP

Jodi-Tatiana has served in multiple board leadership roles, including President and President Emeritus of the Marblehead Festival of Arts, where she led strategic planning and audience expansion resulting in record-setting attendance and community engagement. She has also served on the board of Girl Scouts of Eastern Massachusetts, chairing long-range property planning initiatives.

RECOGNITION

Forbes Next 1000
MassChallenge Mentor Lifetime Achievement Award
Go Global Awards for Professional Services and Marketing
Essex Media Group Persons of the Year
Multiple national leadership and innovation honors

HOW SHE WORKS WITH LEADERS

Jodi-Tatiana partners directly with founders, executives, and leadership teams who value clear thinking, disciplined execution, and long-term organizational strength. Her work centers on structuring complex decisions, aligning leadership and operating systems, translating strategy into durable execution, and strengthening credibility across stakeholders.

PERSONAL PERSPECTIVE

Outside of her advisory work, Jodi-Tatiana is an endurance athlete, visual artist, mentor, and global traveler. These disciplines reinforce the patience, rigor, and perspective that shape her leadership approach and decision-making.