We help business professionals develop and leverage their
Personal Brand so they can be more productive, self-aware
and gain clarity on their goals and vision.
Educate. Influence. Stand Out!
EMPOWER YOUR BUSINESS THROUGH STRATEGY AND FORESIGHT
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Do you need help creating a lasting legacy through your personal brand?
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Are you struggling with identifying and reaching your target audience?
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Confused as to how you or your team can share a compelling story?
WE ARE HERE TO HELP.
LCG Brands is a marketing consulting firm dedicated to educating and empowering entrepreneurs, small and medium businesses (SMBs), global organizations, startups and NGO/non-profits on the importance of growing personal and corporate brands. Since 2009, we have operated as an ecosystem, via a unique collaborative model that adds concrete value to our clients’ businesses.
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COMPANIES AND ORGANIZATIONS WE WORK WITH:
SPEAKING
Working with us, you get an ally, not a vendor. An advocate who puts your interests first, takes responsibility and speaks up when something difficult needs to be said.
SERVICES
Every business has unique challenges. We approach every one with an open mind and a fresh perspective.
WORKSHOPS
Whether a one day or six week workshop, we strive to improve your brands through brand identity development, brand storytelling, visual identity, and positioning.
LCG Brands is disruptive by design, partnering with startups and existing businesses with change in mind. We use our 30+ years of experience to reinvent your marketing potential and take your business to a level not yet achieved.
We are a full-service research, consulting and communications firm bringing deep expertise, providing a full range of services, and promising sharp strategic thinking that gets results.
1.6 million entrepreneurs, innovators, startups, small & diverse business owners, students, faculty & global organizations over a decade
30+ years of marketing
& brand expertise
73 countries use our marketing methodologies
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79% of our clients achieve "earned" media
163 partnerships with universities & colleges worldwide
81% of our clients gained high rating and approval from targeted audience
2 in 3 experts
transformed into "known" business experts
85% of clients' have built strong brands, respected within their industries
55 international businesses rely on our marketing & immersion strategies
94% client ROO
(return on objective)
Jodi - Tatiana Charles
Marketing Strategist, Global Speaker, Author
Jodi-Tatiana Charles, founder of LCG Brands, brings 30+ years of executive leadership in marketing, branding and communication successes with high profile organizations, including the Greater Boston Chamber of Commerce, MassChallenge Inc., Massachusetts Governor’s Office, Massachusetts Conference for Women, NBC Universal/Comcast TV, and Clear Channel Communications/iHeart Radio. Charles added additional hats, as a children’s book author, with her first book, "It’s Just A Rug" educating children about their heritage and launching her podcast “Minding Your Business with Jodi-Tatiana” at the start of the pandemic in support of entrepreneurs and innovators globally.
She earned a BA from Suffolk University in Communications in Journalism with a minor in Sociology, a dual MBA from Babson College – Franklin W. Olin Graduate School of Business in Global Management and Strategic Marketing, and three Executive Education Certificates - Russia in Transition from Saint Petersburg State University, Global Business from Harvard University Business School, and Social Media Strategy: Creating Engagement, Insight, and Action from MIT Sloan.
Minding Your Business Podcast
Giving Entrepreneurs and Innovators,
Small Businesses and Startups a Voice during and well after the COVID19 Pandemic.
When the corona virus hit, small business owners globally were forced to navigate new grounds and make difficult decisions – from moving operations online, reducing staff or instantly creating new revenue streams.
Our innovators and entrepreneurs are among the majority of small business owners directly impacted by the economic fallout from COVID19, but don’t count them out because they are and will continue to mind their businesses.