From 'Got To' to 'Get To', The Mindset Shift Every Small Business Owner Needs

April, 12, 2025

As a small business owner, you've likely felt the tug-of-war between "I get to" and "I got to" on a daily basis. These two phrases encapsulate the essence of your entrepreneurial path: balancing passion with responsibility, opportunity with challenge.

"I get to" embodies the heart of entrepreneurship, the privilege of pursuing your dreams, making a meaningful impact, and shaping your own destiny. It's that rush of excitement when a new idea sparks, or a customer's smile validates your hard work. It's about embracing the freedom to innovate, pivot, and grow in ways larger corporations often envy. As small business owners, you "get to" build something from the ground up, weaving your vision into the fabric of your community.

Amidst the exhilaration of "I get to," there's also the pragmatic side of "I got to." Running a business involves countless tasks: managing finances, juggling priorities, overcoming setbacks, and navigating regulations. It's the grit and determination to tackle challenges head-on, even when the path forward seems uncertain. "I got to" signifies the commitment to persistence and resilience, the backbone of every successful venture.

Here's the twist. Embracing "I get to" doesn't mean ignoring "I got to." Instead, it's about reframing responsibilities as opportunities. Take invoicing, for example. It may seem mundane, but it's also a chance to ensure your hard work is compensated fairly and promptly. Marketing campaigns become not just tasks but avenues to connect with your audience authentically. Even administrative duties can be transformed into opportunities to streamline operations and improve efficiency.

Navigating the dichotomy of "I get to" versus "I got to" isn't just about managing tasks. It's about nurturing a mindset. Celebrate your wins, whether big or small. Acknowledge challenges as opportunities to learn and grow. Remember, the passion that drives you to "get to" pursue your business goals is the same passion that fuels your determination when you "got to" overcome obstacles.

Ultimately, being a small business owner is a balance of embracing opportunities with enthusiasm and meeting responsibilities with resolve. It's about finding joy in the work, celebrating every milestone, and staying committed to your vision, no matter the hurdles. So, next time you feel the pull between "I get to" and "I got to," embrace both sides with open arms. It's this balance that fuels your entrepreneurial spirit and defines your path to success.