top of page

We support individuals and businesses wanting to amplify their brand.
Media
Search


Why Connection Wins Over Perfection
Chasing perfection in marketing often misses the point. Customers crave connection, not flawless campaigns. Authenticity, sharing real stories, showing vulnerability, and letting people see behind the scenes, builds trust and loyalty. Brands that connect emotionally, like Dove or Airbnb, prove that imperfection makes you relatable. Shift focus from impressing to relating, and you create lasting bonds that drive growth.

Jodi-Tatiana Charles
4d2 min read


Do Today What Others Won’t, So You Can Do Tomorrow What Others Can’t
“Do today what others won’t, so you can do tomorrow what others can’t” is more than motivation, it’s a roadmap for entrepreneurs. Success comes from discipline, innovation, and building systems that last. The sacrifices made today, late nights, focused effort, reinvesting profits, become tomorrow’s freedoms. By doing the hard, unseen work others avoid, you create the advantage that turns vision into reality.

Jodi-Tatiana Charles
Sep 192 min read


The Human Advantage
I never miss CBS Sunday Morning, and the recent segment on jobs most and least vulnerable to AI felt like a real conversation about both excitement and unease. The lesson was clear: tasks built on repetition are at risk, but roles rooted in empathy, adaptability, and trust remain secure. The future is not about resisting AI but leaning into what makes us human. Machines can take the tasks, but only we can keep the trust.

Jodi-Tatiana Charles
Sep 23 min read


Vatican to Viral Feed, What Pope Leo’s Gen Z Pilgrimage Can Teach Every Business
Pope Leo XIV turned the Vatican into the hottest ticket in Rome, drawing over a million Gen Z pilgrims and millions more online. His “Jubilee of Youth” wasn’t just a celebration, it was a lesson in how even the oldest institutions can reinvent themselves. From influencer partnerships to moments of pure silence, his approach offers timeless lessons for any business ready to trade stale strategies for authentic connection.

Jodi-Tatiana Charles
Aug 63 min read


Marketing Lessons from the Fallout Between Elon Musk and Donald Trump
When tech titan Elon Musk and President Trump publicly clashed, it wasn’t just political, it was a masterclass in branding missteps. From risky alliances to real-time reputation shifts, their fallout offers key lessons in strategic communication, audience perception, and the power (and limits) of personality-driven marketing.

Jodi-Tatiana Charles
Jun 62 min read


Why Growth-Minded Entrepreneurs Must Choose Their Circle Wisely
Success doesn’t happen in a vacuum. Strong entrepreneurs are built by strong circles, people who challenge, support, and sharpen them. If you’re the smartest one in the room, you’re in the wrong room. Growth requires grit and the right people. So ask yourself: who’s making you stronger, and who are you strengthening in return?

Jodi-Tatiana Charles
Jun 32 min read
bottom of page