Q4 isn’t the time to coast, it’s the time to sharpen your marketing. A year-end audit helps you spot what worked, cut what didn’t, and prepare for a stronger start in January. Don’t assume you can do it all in-house; outside experts bring fresh insights that uncover blind spots. Audit, adjust, and launch into the new year with clarity and momentum. The last quarter sets the stage for your success.

Small and mid-size businesses across the country are feeling the price squeeze as costs for goods, services, and supplies climb at the fastest pace in years. From rising tariffs to supplier price hikes, the pressure is relentless. But with the right strategies, these challenges can become opportunities. Discover how business owners can adapt, protect margins, and strengthen their role as vital anchors in their communities.

Reframing “I got to” as “I get to” could be the mindset shift that reignites your passion and propels your business forward.

Tariff changes are creating new challenges for small business owners, from rising costs to disrupted supply chains. The constant uncertainty makes planning difficult and adds stress to already demanding roles. Taking steps to adapt your operations, support your team, and care for your mental health is more important than ever. While you can’t control policy shifts, you can control how you respond, and that response can strengthen your business for the long haul.

Why is it that strangers are more willing to trust me than the people who know me best?

Seeing pain points not as obstacles but as essential stepping stones toward growth and innovation.