Small and mid-size businesses across the country are feeling the price squeeze as costs for goods, services, and supplies climb at the fastest pace in years. From rising tariffs to supplier price hikes, the pressure is relentless. But with the right strategies, these challenges can become opportunities. Discover how business owners can adapt, protect margins, and strengthen their role as vital anchors in their communities.

When a Coldplay kiss-cam moment exposed two Astronomer executives in a viral scandal, the company faced a global PR crisis. But instead of retreating, Astronomer leaned in, swift resignations, transparent leadership changes, and a clever ad starring Gwyneth Paltrow helped shift the narrative. This is a case study in turning public spectacle into brand resilience through speed, authenticity, and bold creative strategy.

Great content isn’t magic, it’s strategy. By blending creative thinking with storytelling, audience insights, strong visuals, and a clear call to action, you can turn everyday moments into impactful messages. From headlines to structure, every element works together to engage, inspire, and deliver value. Learn how to master these essentials and keep your audience coming back for more.

Forget celebrity endorsements, today’s growth-minded small and mid-sized companies are turning to micro and mid-tier influencers with loyal, engaged followings. By tapping into authentic voices, including internal advocates, brands can spark grassroots momentum, build trust, and drive real results. Learn how to make influence work smarter for your business.

Tariff changes are creating new challenges for small business owners, from rising costs to disrupted supply chains. The constant uncertainty makes planning difficult and adds stress to already demanding roles. Taking steps to adapt your operations, support your team, and care for your mental health is more important than ever. While you can’t control policy shifts, you can control how you respond, and that response can strengthen your business for the long haul.

Games train your brain to think creatively, adapt, and solve problems, key skills for business and life. Play more, think smarter!

To truly excel, focus on surrounding yourself with exceptional leaders in their fields and create a culture of growth and adaptability.

Empower your students this school year by letting them take on real-world work and watch them gain independence and valuable skills.

Why is it that strangers are more willing to trust me than the people who know me best?

As a business owner in an unfamiliar community, establishing trust is essential for long-term success, it’s not just about offering services

Seeing pain points not as obstacles but as essential stepping stones toward growth and innovation.

When customers do not see the value in your services and prefer to opt for free alternatives, it presents a significant challenge...

From artificial intelligence to robotics, automation offers benefits, however, it’s essential to prepare both your business and your team.

Fans are integral to the success and longevity of any business driven by passion.