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The first week of the year comes with a lot of pressure to start fresh and move fast. But most progress is built in layers, shaped by what you already learned and what you already tried. January is not about reinventing yourself. It is about using your experience more intentionally, deciding what is worth your energy, and setting direction before you set speed. You are not behind. You are right where your next move can begin.

Jodi-Tatiana Charles
Jan 72 min read


Put a Date on It or Stop Talking About It
Everyone talks about what they want next, but few decide when it will actually happen. That hesitation is where good goals lose momentum. The difference between progress and stagnation is not motivation, it is commitment. When a date is set, behavior changes. Without one, goals drift, competing with work, life, and distractions until they fade. Results begin when intention turns into action on the calendar.

Jodi-Tatiana Charles
Dec 29, 20253 min read


Growth Lives Outside Your Zone of Genius
Staying inside your zone of genius feels productive, but it often limits growth. Real progress starts when you step outside what comes naturally and practice letting go. Giving up control, trusting others, and resisting the urge to take responsibilities back builds new leadership muscles. When you learn to stay outside your comfort zone without retreating to old habits, you create space for higher impact, stronger collaboration, and sustainable momentum.

Jodi-Tatiana Charles
Dec 15, 20252 min read


Why Everyone Is Talking About Duolingo?
Success is not about having the flashiest idea. It is about solving a real problem, adapting fast, earning trust, and creating something people actually look forward to using. When you combine purpose with personality and smart growth habits, you build a business that lasts.

Jodi-Tatiana Charles
Dec 9, 20253 min read


Make 2026 the Year Your Plans Finally Stick
Start planning now, before those unrealistic New Year resolutions sneak in. With clear thinking and zero pressure, you can build goals that actually last. Focus on what matters, break priorities into achievable steps, and hold yourself accountable. When you plan with intention instead of impulse, you set up 2026 to be the year your follow-through finally matches your ambition.

Jodi-Tatiana Charles
Dec 5, 20252 min read


Outsourccing Does Not Replace the Work of Due Diligence for Your Brand
Outsourcing can support growth, but it never replaces brand diligence. When work is handed to unqualified employees, misaligned staff, interns, or AI without proper guidance, your brand becomes exposed. Effective outsourcing requires clarity, oversight, and standards. Your brand is too valuable to risk on guesswork.

Jodi-Tatiana Charles
Nov 25, 20252 min read


Lessons from Nature for Stronger Businesses
In nature, survival starts with three actions get up, get eating, and get moving. The same mindset helps business owners push through change. Stand up to shifting conditions, feed your organization with clarity and focus, and keep moving so progress never stalls. Nature shows how simple actions can drive long lasting strength.

Jodi-Tatiana Charles
Nov 24, 20252 min read


The Silent Risk of an Outdated Story
When the work moves forward but the story stays frozen, people cannot see the real impact. Outdated messages create confusion, weaken trust, and hide what is possible. Nonprofits thrive when their narrative reflects who they are today, not who they used to be. A clear, current story allows partners, funders, and the community to fully recognize the value they bring.

Jodi-Tatiana Charles
Nov 21, 20252 min read


Semantic Search Is Quietly Running Your Business. Are You Paying Attention?
Semantic search goes beyond keywords and focuses on understanding what people mean when they look for solutions. It connects questions, intentions, and behavior to deliver more accurate results. For businesses, this means clearer content, stronger storytelling, and consistent branding are no longer optional. When your marketing lead understands how intent drives discovery, your brand becomes the answer customers are already searching for.

Jodi-Tatiana Charles
Nov 18, 20253 min read


Why Peer-to-Peer Check-Ins Matter for Business Owners
Peer-to-peer check-ins give business owners a space for honesty, accountability, and growth. These conversations are not networking or casual chats, but intentional moments to share wins, tackle challenges, and sharpen decisions. With regular check-ins, peers bring perspective, uncover blind spots, and provide support when leadership feels isolating. They are powerful tools that keep you focused, resilient, and connected in business.

Jodi-Tatiana Charles
Oct 14, 20253 min read


The Q4 Marketing Checkup You Can’t Skip
Q4 isn’t the time to coast, it’s the time to sharpen your marketing. A year-end audit helps you spot what worked, cut what didn’t, and prepare for a stronger start in January. Don’t assume you can do it all in-house; outside experts bring fresh insights that uncover blind spots. Audit, adjust, and launch into the new year with clarity and momentum. The last quarter sets the stage for your success.

Jodi-Tatiana Charles
Oct 2, 20252 min read


Surviving the price squeeze means small and mid-size businesses must find ways to turn pressure into opportunity.
Small and mid-size businesses across the country are feeling the price squeeze as costs for goods, services, and supplies climb at the fastest pace in years. From rising tariffs to supplier price hikes, the pressure is relentless. But with the right strategies, these challenges can become opportunities. Discover how business owners can adapt, protect margins, and strengthen their role as vital anchors in their communities.

Jodi-Tatiana Charles
Aug 14, 20253 min read


When Viral Chaos Meets Brand Clarity
When a Coldplay kiss-cam moment exposed two Astronomer executives in a viral scandal, the company faced a global PR crisis. But instead of retreating, Astronomer leaned in, swift resignations, transparent leadership changes, and a clever ad starring Gwyneth Paltrow helped shift the narrative. This is a case study in turning public spectacle into brand resilience through speed, authenticity, and bold creative strategy.

Jodi-Tatiana Charles
Jul 28, 20253 min read


Turning Everyday Moments into Engaging Content for Your Audience
Great content isn’t magic, it’s strategy. By blending creative thinking with storytelling, audience insights, strong visuals, and a clear call to action, you can turn everyday moments into impactful messages. From headlines to structure, every element works together to engage, inspire, and deliver value. Learn how to master these essentials and keep your audience coming back for more.

Jodi-Tatiana Charles
Jun 29, 20252 min read


Authentic Growth Through Micro and Mid-Tier Influencers for SMBs/SMEs
Forget celebrity endorsements, today’s growth-minded small and mid-sized companies are turning to micro and mid-tier influencers with loyal, engaged followings. By tapping into authentic voices, including internal advocates, brands can spark grassroots momentum, build trust, and drive real results. Learn how to make influence work smarter for your business.

Jodi-Tatiana Charles
May 11, 20252 min read


Unpredictable Tariffs Are Putting New Pressure on Small Business Owners
Tariff changes are creating new challenges for small business owners, from rising costs to disrupted supply chains. The constant uncertainty makes planning difficult and adds stress to already demanding roles. Taking steps to adapt your operations, support your team, and care for your mental health is more important than ever. While you can’t control policy shifts, you can control how you respond, and that response can strengthen your business for the long haul.

Jodi-Tatiana Charles
Apr 9, 20252 min read


How Playing Games Trains Your Brain to Think Outside the Box
Games train your brain to think creatively, adapt, and solve problems, key skills for business and life. Play more, think smarter!

Jodi-Tatiana Charles
Feb 14, 20253 min read


The Power of Surrounding Yourself with Top Talent
To truly excel, focus on surrounding yourself with exceptional leaders in their fields and create a culture of growth and adaptability.

Jodi-Tatiana Charles
Sep 18, 20242 min read


Let Your Students Work While They’re at School and They’ll Thank You
Empower your students this school year by letting them take on real-world work and watch them gain independence and valuable skills.

Jodi-Tatiana Charles
Aug 15, 20242 min read


Why Relying on Friends and Family Can Hurt Your Small Business
Why is it that strangers are more willing to trust me than the people who know me best?

Jodi-Tatiana Charles
Aug 6, 20242 min read
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