Lessons from Nature for Stronger Businesses
- Jodi-Tatiana Charles
- 4 days ago
- 2 min read
November 24, 2025

In the wild, survival begins seconds after birth. A newborn animal must figure out three essential actions that determine whether it will thrive: get up, get eating, and get moving. These instincts are simple, but they are powerful. They create strength, confidence, and momentum. The same instincts apply to business owners who want to stay sharp, adaptable, and ready for change. Nature does not wait, and neither does the business environment.
A recent reminder comes from the fashion brand Boden. After a period of stalled performance and loss of direction, the company found its footing again by returning to these basic instincts. Leadership recognized that growth would come only from taking action, refueling the business with focus, and building momentum through smart movement. Their turnaround mirrors the same survival principles seen in the animal kingdom.
Get up. A young animal’s first challenge is to rise. Remaining on the ground makes it vulnerable. In business, getting up means facing reality with clarity and courage. Boden began its turnaround by openly acknowledging what needed to change. Every business owner experiences moments when rising again feels difficult. Getting up is about reengaging with your mission, paying attention to what you might have overlooked, and choosing to act instead of hoping conditions improve on their own.
Get eating. After standing, animals need nourishment. In business, nourishment comes from insight, alignment, and investment. Boden fed the business with a clearer understanding of its core customer, refreshed product focus, and stronger internal systems. Business owners can apply the same principle. Feed your company with the right information, the right people, and the right priorities. A well nourished business has the energy it needs to grow.
Get moving. Once an animal has strength, it begins to move. Movement builds power, confidence, and resilience. For Boden, movement included renewed brand energy, a sharpened product focus, and an announcement that resonated with customers and the industry.
The company revealed plans to open a new concept store in Atlanta, signaling forward motion and a clear commitment to continued growth. For business owners, movement can mean refining your services, expanding your reach, or reintroducing something customers have missed. Movement keeps your business alive, visible, and relevant.
Nature’s wisdom is straightforward. Success belongs to those who act. Get up, get eating, get moving. Rise when conditions shift, feed your business what it needs, and stay in motion. These three instincts will help any business remain strong, focused, and ready for the future.
