When did making everything easier become the ultimate goal? Inspired by LL Cool J's thoughts on friction, I explore how convenience, technology, and our growing discomfort with challenges may be making us complacent. For business owners and leaders, supporting growth isn't always about removing obstacles. Sometimes, it's about encouraging independent thinking, allowing mistakes, challenging assumptions, and giving people the confidence to work through difficult situations.

Hiring for growth means focusing on real capability, not titles or networks. Look for people who can solve problems, build, and adapt under pressure. Ask what they have done and what changed because of them. The people you hire shape how your business performs and how your brand is experienced.