LCG Brands Consulting
Future of Marketing & Small Business
contributor Ravan Clowers
Consultyasser Image Illustration
Where is the future of marketing going?
New marketing trends emerge often. Marketers that don't stay up with trends and use tried-and-true methods risk getting overshadowed. If this continues, the related company may stop growing and become bankrupt.
Companies that continuously analyze and reorganize their marketing may attract more customers and make progress. New marketing methods stressing customer experience will intrigue consumers. Future marketing will include interacting directly with customers, no matter what we're offering. Voice-activated chatbots, virtual reality, and social media platforms will boost sales. Digital marketing must be marketed creatively if it is to stay relevant.
Marketing trends in the near future:
AI - According to Forbes Magazine assessments, chatbots look to be the future of marketing. Artificial Intelligence's market value in 2021 is predicted to rise to 190.61 billion dollars by 2025.
Voice Marketing - Voice-assisted marketing provides a more personalized buying experience for the customer. In the future years, voice advertising is projected to take off. Alexa, Google Assist, and Siri are just some of the voice-activated technologies that will be used in marketing in the future.
Virtual Reality - Future marketing trends will be determined by virtual reality marketing methods, and sales will skyrocket. Virtual reality is already being used as a marketing tool by automobile and smartphone makers.
User Generated Content - Around the year 2025, user-generated content will be part of a company's marketing plan. A business's revenues will rise because of advertising generated by social media platforms. This kind of digital marketing will almost certainly grow much more successful in the future.
Social Channels - Social media advertising is one of the most recent developments in marketing. Popular social media advertising will increase sales. Customers' perceptions of a product will improve if it is marketed in any of the methods listed above. It will be much simpler to market a product's brand since buyers will help spread the word.
How will the future of marketing affect small business?
Small company marketing issues are growing. Tech-savvy millennials should alarm small business owners. Millennials desire to start a company. Small firms without online marketing should pay attention. 46% of small company owners don't have a website. Internet isn't a fad. GoDaddy questioned SMB owners on "attracting new customers." Not everyone needs digital marketing. Young people starting careers in small businesses have talent, desire, and temperament. Small businesses must improve marketing and lead generation to compete. Small businesses may use these marketing methods.
Businesses may utilize customer data to personalize marketing, such as sending birthday emails. Instagram and Facebook automatically collect analytics data in the background. Use this to improve your marketing.
Design a new look for your website so that clients can easily find the information they need to make a purchase or request more information.
To be successful in your local market, you need to know about local SEO and allocate some of your marketing budget to it.
For small companies, engaging with a reputable digital partner or hiring an in-house specialist to oversee their online activity should be high on the list of priorities.
Maxwell, T. (2020, Jan 14). The Future Of Small Business Marketing. Retrieved from The Future Of Small Business Marketing (forbes.com)
Oppizi. (n.d.). Marketing in 2025: Five Key Trends That Will Drive the Future. Retrieved from Marketing in 2025: Five Key Trends That Will Drive the Future (oppizi.com)